Instagram Cyber Culture: #vegan

My digital artefact involves experimenting with instagram as a cyber culture for the food industry. My research aims to observe and determine what contributes to a successful food cyber culture social media, such as:

– Hashtags #foodporn
– Quality of the visual experience (photo or video)
– Different genres
– Range of genres per blog
– Tagging other food or Instagrammers
– Recipes included
– Frequency of posts

I have chosen to break down this research firstly into categories, and what works best for each. I will be assessing the most popular types of categories of #foodporn out of the following:

  • Vegan
  • Cheesy
  • Fast food
  • Dessert

I began my instagram account by following around 100 other relevant food accounts, to assert my space in the food industry cyber culture. The second step was to create original content relating to each category.

For the first part of my research into the realms of social media food cyber culture, has so far looked into the category for #vegan or #cleaneating food. This was my first choice of categories to come as it represents a part of my lifestyle and how I like to indulge in food; it was easy to create content when I eat this kind of food.

I have attempted to capture vegan images of recipes that are of high quality, with recipes included, and hash tags used appropriately, such as:

#vegan #veganlunch #veganfood #veganrecipes #vegetarian #vegetarianrecipes #vegetarianlife #vegetariano #cleaneating #food #foodporn #foodie

Screen Shot 2017-04-18 at 8.37.17 PM

So far the vegan cyber culture has been very highly followed and liked. I have slowly integrated other food genres into the instagram account with hash tags relating to that particular genre, and so far the vegan category still prevails. The experiment and research is not yet complete, only observations have been made at this stage. The study is still in the content creation stage and will not be ready for analysis until all genres of food cyber culture have been explored.

To keep up with the action, follow my instagram:


One comment

  1. emmacongdon · April 18, 2017

    Reblogged this on cybercultures blog.


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