BCM240 Digital Project Proposal

Throughout the entirety of my Media Audience Place subject, what has really suck with me and continued to intrigue me, has been the increased use of phone usage. I plan to focus my project onto the amount, why, and how that the generations that have grown up alongside the sudden increase in technology (generation X and generation Y) use phones, in comparison to that of a generation that has had to learn to adapt afterwards (Baby Boomers). My reasoning for looking at this specific subject is because I find it interesting, from observing at my parents behavior with technology, that some have learned to adapt to the increased amount of technology, and some have not. What is furthermore notable is the use of specifically social media accounts in Baby Boomers, and why some may be selective about platforms that are considered such a norm.

Through this research I believe that evidence of a storyline between someones childhood and how they are brought up, will become increasingly apparent. Over this study, I plan to incorporate the use of qualitative, ethnographic and narrative primary research, alongside with the collaboration of secondary studies. So far through minor research and brainstorming, I plan to present my project and findings over the media platform Soundcloud. I will present in the form of a series of podcasts hopefully accompanied with a photograph relevant to each podcast topic. Blog posts would have been a standard avenue to tackle with this topic and research type, but I believe that with the use of Soundcloud I will be able to capture a more personal and authentic study which can have the option to include recorded interviews. Through my experience, it is much easier to engage with a vocal narrative, and allows excessive emphasis through different vocal techniques such as tone; furthermore, through editing I will be able to add in relevant affects.

Considering the entirety of this project, so far I am still at the beginning, and cannot predict changes and alterations that I may make in the future to better suit the study and production. But for where I am at now, I plan to focus on four specific questions that can go into four podcasts (allowing that more podcasts will be added if an exceeded amount of data is accumulated for a specific question). But for limitations on my study; I will present no more than ten podcast episodes, roughly 5-7 minutes in length.

My podcast questions and topics will include:

  • Perceptions and interviews from Baby Boomers and Generation Y, on how effectively they believe that they have adapted to technology (specifically smartphone and social media usage) and any issues they encounter. Furthermore, how they think the story of their childhood has had an impact on their use of technology and social media.
  • Baby Boomers use of social media. What they use it for, is there a difference in gender or demographics in relation to use, did they feel an obligation to be involved with social media platforms? (This topic will include a survey)
  • An ethnographic (consented) study will be conducted on individuals from both generations, on how effectively each can tolerate not having access to technology or social media for a day.
  • Lastly, over the period of an hour, I will monitor four participants from both generations (equal volunteers of male and female), to discover how frequently they use their phones, what they use their phones for, and how distracted each participant becomes if their phones buzz with notifications.


It is important to the study that I allow an even diversity of participants from both genders, sexes, and range of overall volunteers, to reach the most actuate results for the study. It is also necessary that each participant gives consent, and acknowledges how their information will be used, and how they will be presented. This research topic and the outcome of the study, rely on the authenticity and diversity of the participants involved; in order to achieve the results and an accurate conclusion, the participants involvement will be exceedingly valuable.

Through previous studies (Kumar & Lim, 2008), conclusions have been asserted that there is an overall difference for generations and use of technology and social media. However my study will differ, I plan to immerse myself into a personal study that shows more than just statistics. Through the incorporation of ethnographic, narrative, and qualitative research, this study will determine the statistical nature of the research topic, and give reasons to why there are differences in technology and social media usage in this qualitative data. Overall, through use of ethnography and authentic research, the clarity of the story behind technology and social media usage will enhance.




Kumar, A. & Lim, H. 2008, “Age differences in mobile service perceptions: comparison of Generation Y and baby boomers”, The Journal of Services Marketing, vol. 22, no. 7, pp. 568-577. [Viewed 1st October 2016]


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