Material to Digital Transformations

Material and digital transformations involves engaging the physical materials involved in the digital work. The two processes of the physical and the digital work intertwine and transform to develop a work, which usually involves and combines traditional aspects with modern digital skills.

An example of this transformation process is demonstrated in the linked Prezi – Claymation. This Claymation video depicts digital animation, but when you analyze the work, the physicality behind is revealed. The creators must move and physically alter the clay for each frame; this process is slow and time consuming, but very entertaining when watching the final digital work.

131_I        Claymation-1

Similarly ‘Digitalisation’ can be defined as “old wisdom combined with new skills”, or as I interpret this as, transforming tradition, or the old keeping up with the new. An example of digitalization could be the newly released ‘Apple Watch’, which combines the traditional components of a watch with the modern components of a phone. It is the combination of both.


These processes of transformation are discussed in the linked Prezi.



  1. jessiccanaous · May 14, 2015

    Love this post!! Really well explained and honestly it made myself understand this topic way more then I did before by the simplicity of the prezi. The examples you gave were really great and assisted so much in my understanding. Suggestions might be to put a tiny bit more into the prezi instead of into the words of the blog post? Letting the prezi speak for itself is always more engaging! But a really great blog post 🙂 xx


  2. DIGC · May 20, 2015

    Reblogged this on mooreblogsread.


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